2 products shipped · 1 in progress
Anesthr takes no briefs. We pick problems worth solving, engineer a narrow tool around each one, and ship it under its own name. Then we find out who else needs it.
01 — Portfolio
Reflex training for business math. Margin, commission, and cashflow calculations run in your head at the speed of a conversation — for sales, trading, and ops people who can't afford to open a spreadsheet mid-deal.
> margin(148, 96) = 35.1%
xcution.appAn engineered, multi-touch process that gets local service businesses more Google reviews. Sequenced asks, timed follow-ups, measured outcomes — a system, not a reminder to ask nicely.
ASK → FOLLOW-UP → REVIEW
alphe.app02 — Approach
Products start with a problem the founder actually has or has watched up close. No brief, no client roadmap, no building something nobody in the room believes in.
Each product is built to be excellent at a single specific job. Scope stays narrow on purpose — a tool that does one thing precisely beats a platform that does ten things approximately.
Native where native matters, web where web matters. Shipped software over decks, and a small deliberate portfolio over a large mediocre one.
03 — Pipeline
The portfolio grows one product at a time. The next one is being built now; it gets a name when it's ready to be used, not before.
status: next build — in progress